The UGGGHHH for UGGs
With November just around the corner and winter on its way, UGG boots are back on the streets. Uggs are the number one selling boots across the country, according to businessoffashion.com.
Arrowhead senior Maddie Hemmer says, “Whether it’s -2 degrees outside or 56 degrees, across the border, UGG boots always find their way on every girls feet.”
According to Uggs.com, in 1978, Brian Smith landed in Southern California with a bag of sheepskin boots and hope. California had long been a state of a relaxed, casual lifestyle–a lifestyle that Smith felt was a perfect fit for his brand. Smith founded the UGG brand in 1978, and began selling his sheepskin boots.
By the mid 1980’s, the UGG brand became a symbol of relaxed southern California culture, gaining popularity through surf and other shops up and down the coast of California, from San Diego to Santa Cruz, according to Uggs.com.
Here in Wisconsin, and in Hartland specifically, UGGs can be purchased 25 minutes away in Brookfield Square Mall. The Walking Company is one of the stores that carries popular styles seen around Arrowhead campus, such as the Bailey Button, Cassidee, The Bailey Button Triplet, and the Classic UGG boot. All of them come in several colors and range from $150 to $250.
According to consumeraffairs.com, people complain about the quality and the price of the boots. With UGGs being one of the top selling boots across the country, according to UGG.com, customers still stated on consumeraffairs.com, that they think the price of the boots should be lowered.
With these statistics showing that some customers views on UGGs are changing, are customers really pleased with their furry, expensive boots?
Senior Emma Repka says, “I’ve always worn UGG boots, but over the past couple years, I’ve noticed that the quality of these boots has gone down. They always tear on the sides and bottoms, in the winter especially. Along with the quality being bad, the style is kind of out of date. New types of boots have come out, which I think are more of an interest for high schoolers.”
According to an article on the Huffington Post, a parent store of UGGs named, Deckers Outdoor Corporation, stated that, “The company’s profit dropped 31% due to lack of sales.” They also stated that “the sales of UGG boots are dropping not only because of weather changes but because the boot have simply fallen out of fashion.”
“I noticed I wear my UGGs more in the winter when I’m just running errands or with sweatshirts and leggings. Nowadays, there are so many new cute boots out to wear with different outfits, that I would choose those boots over UGGS,” says senior Andi Eckl.
In your opinion, are these trendsetting boots coming to an end, or is there still a bright future ahead for them?
