Arrowhead’s Hawknest Gets Revamped

Over the summer, hours went into remodeling Arrowhead’s school store, which is now called Hawknest. In February, marketing students and DECA officers thought about how to make the store better.  Hawknest is located in Arrowhead’s North Campus by the commons. It’s open before school, throughout the day, and after school.

Steve Melzer, the business teacher and the person in charge of Hawknest, said the changes were made, “To entice more people to come into the store, and to make it more eye appealing, for not only the students, for parents, as well as teachers.

During the summer, DECA officers started from scratch, redesigning the store. Hawknest is now a sports theme store.  There’s chalk paint on all the walls, displaying Arrowhead’s sports teams’ scores.  There are also locker displays to make customers feel like they are in a sport’s locker-room. Spirit wear and sports jerseys are sold in the store.

Another addition to the store is Yo Mama’s frozen yogurt.

Julia Paulsen, a junior at Arrowhead, said her favorite part of the school store is, “The frozen yogurt. Yo mama’s is really popular so it brings a lot of customers in.”

The sales in the store have gone up since the addition of frozen yogurt, Paulsen says.

Another new part of Hawknest is the addition of the plasma TV. Students can now come into Hawknest and watch TV, play video games, or just hang out during study hall or after school.

Hawknest has some of the same things as the old store, previously called the Warhawk Trading Post. The store still carries a variety of candy priced from $1.00 to $1.50.  There’s still spirit wear, sports jerseys, and sport accessories.  Also, there are school supplies.

Not only is the school beneficial to the customers, but it also teaches valuable lessons to the school store workers, Melzer says.

Melzer said, “It’s a great learning environment for kids to learn more about marketing applications. They learn about the marketing mix such as pricing, learn about visual display, promotions, and, over all, promote school spirit well.”